Monday, November 12, 2012

Engage Fans on Facebook, Sell Music Online, and Profit

Facebook was created as a social networking site, that's true, but its business model has changed. These days, people use Facebook to hawk their goods and sell their wares. For music artists and bands, they have also started to use Facebook as a tool to sell music online. Isn't that great? You make friends and even manage selling your songs and increase sales of your newly released track or album. Having a Facebook account also guarantees you a fan base - in short: loyalty - and consumers of your music. It's a win-win!
But you have to put in the work. Selling music online is not a cake walk and a Facebook account doesn't automatically make a sale. You've got to be very creative and do it with much care. See, selling your songs is like making a connection.
1. Be found. 
The point of selling music online comes from exposure. At the first instance of an Internet search, your artist or band name should be on the ready. The search results should show you. From there, you've captured your audience and now learn not to let them go.

2. Say no to hard sell. 
Ever been annoyed with a friend on your Facebook typing on his wall: 'Buy now'? Selling your songs does not mean you advertise to the point that it's cringe-worthy. Try this: 'Hi friends! We have a new album out but we're undecided what track to release first - any ideas?'

Engage your fans and you're doing music promotion right. Let them try your music first then buy. Also, when they post a comment/review, it will appear on their friends' updates too. A recent Forbes magazine report found that people are more likely to buy upon online recommendations of their friends.
3. Like them back. 
Acknowledge your fans by hitting that Like button or thanking them for their comment/review. Be responsive to them as if you're real friends. They love that so love your fans back.

4. Share. 
By sharing your music on Facebook as a free download, selling your songs is almost guaranteed. Use a music-sharing device that lets your fans preview or even download altogether your track. Then request fans to share them with their friends. Spread the word around and be generous with your music.

5. Reach out to fans of similar artists. 
You already have your fans - make more fans! List down on your Facebook page all the music artists that sound similar or are in the same genre as you. Chances are, clicking on them would also lead to you. Get their attention and do steps 1 to 4 again, you're set.

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